What Research About Branding Can Teach You
Creating Your DIY Business Logo
You can never underestimate the power of a good logo. Being at the center of your branding, your logo must reflect the essence of your business and create an enduring impression.
When you create your marketing materials, from your business cards to your website, your logo will be among the most essential parts of your design. That’s why you shouldn’t take it for granted. You should be willing to devote some time to it.
The good news is, you don’t have to spend a lot to pay a pro designer. These days, you will find plenty of websites that let you make your own, with the help of user-friendly editors that come with several customization options.
Most of all, there’s no need for any technical expertise or design knowledge whatsoever. These tools are highly intuitive, meaning you only need to follow certain instructions. For instance, there are sites that will ask you questions about your business, and after that, they will provide logo recommendations based on your answers. From there, you can start conceptualizing and personalizing your log, and then download it in any format so you can use it on various materials.
The following are tips to help you make the perfect logo design:
a. Picking Colors – Use colors that represent your company’s spirit. For example, if you sell kids’ toys, go for bright hues. If you sell jewelry, more subdued and elegant shades are suitable. In fact, there is thing called psychology of colors. Read about it and see how it can help you pick the right colors for your logo.
b. Size Optimization – It’s important that your logo looks great in any material or resolution. In other words, it should be scalable. You don’t want to have to keep adjusting the size for each purpose.
c. Seeking Inspiration – You shouldn’t copy other another brand’s logo, but you can derive inspiration from them. If you research online, you will find lots of websites that feature tested and proven logos of successful brands. Let them serve as your guide as you build your own.
d. Sustainable Design – There’s nothing wrong with adjusting your logo every now and then, but not every week or every month. Note that a logo only works if it is consistent because the goal is mainly to identify your brand. Changing yours so frequently will only confuse the public, which is counterproductive to the brand you’re building or maintaining.
e. Simple Does It – Finally yes, the simpler your logo is, the more likely people will remember it. Be creative, but don’t overdo it. Sometimes, creativity can get in the way of business if you forget that function is still number one.